Rethinking Fashion
From Fast to Circular Economy
The fashion industry’s linear model is collapsing under environmental and economic pressures. A circular fashion economy isn’t optional—it’s essential for sustainability and resilience.
Over 100 billion garments are produced annually worldwide — driving urgent need for circular solutions.
Fast fashion fallout: 60% of garments are discarded within a year — fueling waste and environmental damage.
Fashion’s Hidden Environmental Footprint
Every outfit has an environmental shadow. The true cost of fast fashion extends far beyond the price tag — leaving behind toxic wastewater, rising carbon emissions, and pervasive microplastic pollution. It’s a global sustainability crisis stitched into every seam.
Global Fashion Industry’s Annual Environmental Burden
The fashion industry’s contribution to global emissions, water pollution, and textile waste is unsustainable. SustainZone delivers data-driven tools to measure, monitor, and mitigate these impacts effectively.
Sky-High Demand for Sustainable Fashion Change
Stakeholders across the fashion value chain are rejecting opacity. Demand for transparency, traceability, and sustainable practices is accelerating across the industry.
Regulators
Recent EU Extended Producer Responsibility (EPR) rules and CSRD mandates require comprehensive environmental reporting, traceability, and accountability across every stage of the product lifecycle.
Consumers
70% of Gen Z consumers prefer sustainable fashion brands, fueling demand for ethically sourced apparel and full transparency across a garment’s lifecycle.
Investors
In 2023, $50B was divested from unsustainable fashion. Investors now prioritize ESG-aligned companies and scrutinize fashion supply chains for environmental and social impact.
Fashion Transparency Index: Progress from 2019 to 2024
The global fashion industry is becoming increasingly transparent, with leading sustainable fashion brands setting the pace. The gap between leaders and the global average highlights the competitive advantage of transparency and accountability.
A Garment’s Traceable Sustainability Journey
Traditional fashion ends at purchase. Through reuse, resale, and recycling, garments can enjoy multiple lives — reducing environmental impact and creating measurable business value.
Your Garment’s Circular Journey: From Wear to Worth with SustainZone
Subtext Refinement: Every piece of clothing holds potential beyond its first wear. SustainZone makes that journey fully transparent — tracking environmental impact from production to reuse, resale, and recycling.
From Fashion Data to Decarbonization
SustainZone empowers fashion brands and manufacturers with data-driven tools to track, measure, and improve sustainability performance across the garment lifecycle.
Post-Purchase Garment Tracking
Tracking each garment's post-purchase journey — including resale, repairs, and donations — to reveal its true lifecycle, usage patterns, and environmental impact.
LCA & Environmental Impact Modelling for Fashion
Calculating per-garment Carbon Footprint (CO₂e), Water Scarcity (AWARE), Cumulative Energy Demand (CED), and Fossil Energy (FE) to support circular fashion strategies.
SBTi & ESG Alignment for Fashion Industry
Enabling reporting against Science-Based Targets and ensuring compliance with GRI, SASB, and CSRD disclosures — all powered by real-time garment-level impact scores.
SustainZone in Action: Driving Real Fashion Impact with Real Data
Transitioning to a circular fashion model with SustainZone delivers measurable sustainability benefits, transforming industry metrics and unlocking new value.
Traditional Model vs. SustainZone-enabled Circular Model
| Metric | Traditional Model | SustainZone Circular Model |
|---|---|---|
| Average Wears Per Garment (Longevity Impact) | 7 wears | 30–40 wears |
| Visibility of Scope 3 Impact (Fashion Supply Chain) | Largely untracked/estimated | Tracked, verified, reported |
| Carbon Emission per Garment (kg CO₂e) | ~6–10 kg CO₂e unaccounted | ~3–6 kg CO₂e saved (reuse) |
| Consumer Engagement (Sustainable Fashion) | One-time purchase + discard | Story-based reuse, loyalty, impact |
| Brand Reporting Capability (Circular Metrics) | Basic or aggregated | Product-level, circular ESG reports |
Average Wears Per Garment
Extending garment longevity is essential for reducing overproduction, textile waste, and environmental impact.
Carbon Emission Saved Per Garment (kg CO₂e through reuse)
Extending a garment’s lifespan through reuse directly reduces its carbon footprint and environmental impact.
Why This Matters: The Imperative for Sustainable Fashion Change
Sustainable fashion is no longer a niche trend—it's a fundamental requirement for survival and success in the modern market.
Avoid Regulatory Penalties
Mitigate risks of regulatory non-compliance.
Gain a Competitive ESG Advantage
Attract investors and differentiate your brand.
Strengthen Sustainable Brand Equity
Build loyalty with conscious consumers.
Unlock New Revenue from Circular Fashion Models
Via recommerce and repair services.
Let’s Build a Regenerative, Circular Fashion Economy
"Every garment has a story. Let’s make it one of accountability, value, and sustainability — not waste." SustainZone offers plug-and-play infrastructure for the fashion industry to:
Manufacturers
Verify lifecycle environmental impact of materials and manufacturing processes.
Brands
Build circularity and sustainability into fashion product lines from day one.
Retailers & Wholesalers
Differentiate with fully traceable, low-impact, sustainable fashion collections.
